Business model innovation, open innovation and co-creation practices and case studies
Open Innovation encompasses a myriad of different approaches, but is also often confused with other innovation- related terms. Furthermore, there are many specific concepts related to Open Innovation which must be defined precisely in order to properly understand some of the coming explanations.
The travel market is becoming increasingly competitive. In order to survive and thrive, destinations need to be continuously improved and be innovative. Open Innovation has proved to be a very successful innovation strategy approach in many industries, and could also be used in the tourism industry.
As it happens with the collaborative culture, building a culture of innovation requires specific attitudes on the leaders’ side to trigger innovation friendly behaviors on the rest of the organization.
Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine
When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment
Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.
Beyond the mega-trends that set Tourism 3.0 apart from conventional models, it is evident that not only the future but also the present state of the tourism industry is to be developed upon the new technologies along the whole industry value chain