Tag: implementation

Cross-destination competitiveness programs: strategy enforcement & sustainability

Strategy implementation is not an easy challenge. It is necessary to analyze bureaucratic and regulation obstacles, as well as the need for convincing and engaging all the stakeholders who have to participate to make it successful. Further, sometimes it is also necessary to regard their obstacles, such as the need for financial resources

Monitoring results

As for all strategies, storytelling results need to be monitored to evaluate its effectiveness in terms of the marketing goals. We distinguish four categories of KPI for storytelling marketing: impact, integration, interactivity, and immersion.

The Marketing Plan 3.0: monitoring the KPIs

Strategy planning is just a first step towards strategy execution: the KPIs tracking are to shape the other steps, indicating when and how should the strategy be reoriented