When crafting the brand strategy, we define the words that are to convey the destination’s value proposition and key attributes, which ultimately define the brand’s identity
A key factor to make open innovation a successful tool is to attract and retain talent, for a thorough system of incentives and recognition has to be designed.
As it takes a certain time for the open innovation ecosystem to become a productive content marketing machine, it is necessary to use other marketing strategies along the early stages of the destination model development
One of the activities to foster contribution to the content marketing system may be the content marketing contests, as a special event to generate publicity about the chance to contribute to the destination’s mission accomplishment, among other possible motivations such as social reputation
In Tourism 3.0, revenue streams are a result of the customer engagement in the mission accomplishment. Depending on every business model, there could be several kinds of revenue streams