Some marketers still believe that listing and explaining the outstanding features or attractions is everything when marketing a destination. However, the truth is that feelings and emotions are not only what tourists are looking for, but also the key to influence their decision making.
Any brand is defined by a central identity and a bunch of values that characterize its personality. These values convey certain emotions to the client, and are ultimately a very important factor in the decision making process.
Beyond experiences, the destination atmosphere is also a key emotional factor to take into account, and there are many programs that can be developed to create a special atmosphere that sets the destination apart from others
Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system