Tag: ecotourism

Tourism and Conservation: Connecting the Dots

Beyond the first boom of ecotourism and sustainable tourism by the end of the last century, a new focus is necessary to keep on achieving the goals for which it was conceived.

Story innovation concepts: added value & crowd game driven experiences

Beyond the story driven experience in the destination, the story potential for business and influence may be leveraged in many ways, providing added value experiences

Destination Models 3.0: Environmental benefits

When focusing on environmental protection and sustainability, in the case of nature-based tourism destinations, the destination model may take many kinds of initiatives such as collaboration with research programs, featuring educational programs, implementing environmental friendly practices, etc.

Destination Models 3.0: Social & environmental costs

Even if destination models 3.0 intend to address social and environmental concerns by reducing the negative impacts that the tourism activity usually creates, it may not be possible to eliminate them completely, for it is necessary to foresee and monitor these impacts to obtain a holistic assessment on the mission accomplishment.

Destination Marketing 3.0: Internal marketing strategy

To engage and commit stakeholders with the mission accomplishment, there has to be an Internal Marketing Plan to communicate the vision, mission and values to all the targeted stakeholders. Beyond communicating to arise interest, commitment is achieved through preaching by behaving according to the stated values.

Destination Models 3.0: Key activities & management (IV)

Monitoring the evolution of the business model is necessary to assess the adequacy of the strategy and its execution. Tracking the accomplishment of goals, the tourist characterization, profitability, etc. are necessary to optimize strategy planning and execution.

Destination Marketing 3.0: Product development through co-creation

In Destination marketing 3.0, product development is carried out through co-creation processes, where co-creators participate motivated by the aim of contribution to the mission accomplisment

Destination Marketing 3.0: Mission, Vision and goals

In Marketing 3.0 the mission is the main purpose of the destination development. This is to be defined by listening and understanding the needs, concerns and aspirations of all stakeholders, starting by the local community leaders but without disregarding other potential stakeholders such as the communities of creative activists, who are to become the destination’s best brand ambassadors

Envisioning different approaches to tourism 3.0

Integrating the concepts of Tourism 3.0 in destinations is likely to be a major challenge. Hereby are presented three approaches attaining different degrees of transformation and at different levels

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.