Tag: digital storytelling

A Glimpse Into the Future of Storytelling

Digital technologies have leveraged the power of storytelling to the utmost. After having extensively talked about Transmedia Storytelling, here comes a new approach on how to combine digital technology for storytelling

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business

Small Town Tourism and Transmedia Storytelling

A lot has been already explained about Transmedia Storytelling, but nothing better than a case study that illustrates how this works for destinations