Many towns which have never focused their attention on the tourism industry are now trying to define their identity to build their destination brand. This challenge requires a thorough process to follow.
The digitalization of marketing is for destinations -as for most brands- a major challenge, not for the new technologies integration, but for the increased complexity and exposure of its blueprint, the touching points between the brand value and its customers.
Disney once disrupted the tourism industry with its development of Theme Parks, and many others followed. However Disney best practices in destination development are not only useful for Theme Parks. Traditional destinations have a lot to learn. This article summarizes 10 key lessons on destination development by Disney
So long as the tourism industry landscape and marketing trends evolve, DMO development has to adjust necessarily to this changing environment. This article is about a book on DMO design, development and management.
Clusters are a key concept to design competitive destinations as to ensure their sustainable development. However, it is necessary to consider many factors to make the clustering strategy work, where cooperation between various agents is crucial.