A lot has been already explained about Transmedia Storytelling, but nothing better than a case study that illustrates how this works for destinations
Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories
A lot has already been said about storytelling, but this article brings in some interesting insights, especially those concerning transmedia storytelling
The Santiago Way is a great example to illustrate how life-changing experiences inspire successful storytelling. You have to live it to understand!