Tag: destination positioning

How to Avoid Being Anytown, USA: Part Three

Beyond the advantage for tourism development, caring about the city’s image and landscaping also has many benefits for other sectors of the economy, so long as it gains an advantage at gaining talent and therefore also further investments.

How to Avoid Being Anytown, USA: Part Two

Many towns which have never focused their attention on the tourism industry are now trying to define their identity to build their destination brand. This challenge requires a thorough process to follow.

How to Avoid Being Anytown, USA – Part 1

Setting a destination apart from others is not easy if it lacks distinctive resources. This series of articles explain what to avoid doing and what destinations can do to develop an attractive brand.