Tag: destination planning

Disney “Commandments” = Great Learning for Cities and Downtowns

Disney once disrupted the tourism industry with its development of Theme Parks, and many others followed. However Disney best practices in destination development are not only useful for Theme Parks. Traditional destinations have a lot to learn. This article summarizes 10 key lessons on destination development by Disney

5 Common Mistakes in Business Planning

Destination planning may take know how from many disciplines, but business planning is likely to be always present, at least when it goes micro

How cluster development applies to mature destinations

Clustering strategy may apply to mature destinations in many ways: developing new clusters from scratch, reconverting or leveraging existing clusters, re-clustering, or just enhancing the cluster competitiveness

Clustering benefits for marketing

Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster

Clustering benefits for sustainability

Clustering strategy has also many benefits for the destination sustainability, mainly due to the optimization of the planning, which in turn optimizes the tourism flows in relation to the resources and their carrying capacity

Clustering benefits for profitability and growth

The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments

Cluster based competitive advantages

Considering clusters as tourism destinations, there are many possible sources of cluster based competitive advantages, many of which are up to operators and destination planners.

Types of tourism clusters

When classifying clusters, these may be distinguished according to their origin or according to marketing criteria, such as the type or variety of products offered.

The origins of tourism clusters

The clusters may be created as a result of many different phenomena, though in the case of tourism destinations this is usually the concentration of natural or cultural heritage. However, it is interesting to see how some tourism clusters are created following a story very similar to that of industrial clusters. This is the case of Theme Park clusters.

What is a cluster and why are they created?

Regardless of the destination’s dimension, tourism planning should always consider its cluster structure: to what extent may the destination be split into areas according to distinct natural features or different types of business concentration?