Tag: destination marketing

The Marketing Plan 3.0: External audit

The external Marketing Audit consists of a sound market research to find the key opportunities and threats that are to shape the direction of the marketing strategy

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.