Millennials are the new tourist generation. Even if they still account for a small percentage of the market, they are an interesting target to consider. This article explains how destination marketing has to adapt to this new wave of tourists.
Despite advocating for stakeholder participation in the branding decision-making process, the right choice is not likely to be the one that pleases all the participants. The marketers opinions should have a much higher consideration, so long as the brand is to attract customers, and that’s the marketers’ job
Storytelling is in the core of new marketing, and transmedia storytelling is the latest and most advanced way to tell stories. Is therefore transmedia storytelling the new and most advanced marketing system?
Branding, as well as all other marketing aspects, needs to be renewed from time to time, mainly according to the society’s and destination evolution, to motivate existing and new demand, etc. However, some times, destinations need repositioning. This article explains the difference
Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!