Tag: destination competitiveness

Clustering benefits for competitiveness

Clustering strategy is not only to leverage natural or cultural heritage, but also to structure the tourism offer more efficiently, hence improving the destination competitiveness

A theoretical approach to cluster development

Clusters are a key concept to design competitive destinations as to ensure their sustainable development. However, it is necessary to consider many factors to make the clustering strategy work, where cooperation between various agents is crucial.

Competitiveness clubs

An ideal way to foster cooperation among industry stakeholders is the creation of a Competitiveness Club, which works as a Think Tank dedicated to the destination competitiveness issues

Product competitiveness programs

There are three key tactics to enhance product competitiveness: cooperation between operators to boost innovation and create join packages, developing a product label system to market them according to product categories, and finally searching inspiration and best practices in the market top performing destinations

Product competitiveness strategy: infrastructures and services

When assessing the site or product competitiveness, there are many issues to consider with regards to the discomforts and risks, which may unfortunately spoil the whole experience

Developing value for money

Beyond the spiritual and emotional values, the rational value or value for money should not be disregarded, especially when targeting budget travellers

Developing emotional value: discomforts and risks

Certain risks and discomforts may spoil the experience and therefore harm the destination competitiveness seriously. Many of them may be solved with the right programs, though in many cases they are related to the destination’s nature and thus require a cross-destination program with a strong support from the Government

Developing destination’s emotional value: feelings

Beyond experiences, the destination atmosphere is also a key emotional factor to take into account, and there are many programs that can be developed to create a special atmosphere that sets the destination apart from others

Developing destination’s spiritual value

Enhancing the destination’s spiritual value is about creating positive impacts both on the environment and the local community, namely in the bottom of the pyramid, integrating all the locals as contributors to the tourism system, and also letting them all profit from the tourism development

Cluster development: enhancing value, reducing efforts

In Tourism 3.0, the destination competitiveness is determined by three types of value: spiritual value, emotional value, and value for money. Each of them requires a totally different approach in the competitiveness planning