Clusters are a key concept to design competitive destinations as to ensure their sustainable development. However, it is necessary to consider many factors to make the clustering strategy work, where cooperation between various agents is crucial.
There are three key tactics to enhance product competitiveness: cooperation between operators to boost innovation and create join packages, developing a product label system to market them according to product categories, and finally searching inspiration and best practices in the market top performing destinations
When assessing the site or product competitiveness, there are many issues to consider with regards to the discomforts and risks, which may unfortunately spoil the whole experience
Certain risks and discomforts may spoil the experience and therefore harm the destination competitiveness seriously. Many of them may be solved with the right programs, though in many cases they are related to the destination’s nature and thus require a cross-destination program with a strong support from the Government
Beyond experiences, the destination atmosphere is also a key emotional factor to take into account, and there are many programs that can be developed to create a special atmosphere that sets the destination apart from others
Enhancing the destination’s spiritual value is about creating positive impacts both on the environment and the local community, namely in the bottom of the pyramid, integrating all the locals as contributors to the tourism system, and also letting them all profit from the tourism development
In Tourism 3.0, the destination competitiveness is determined by three types of value: spiritual value, emotional value, and value for money. Each of them requires a totally different approach in the competitiveness planning