The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.
Branding strategy implementation has to face many unexpected challenges. This article lists many of these issues, to be taken into account for a better planning and a successful implementation.
Despite advocating for stakeholder participation in the branding decision-making process, the right choice is not likely to be the one that pleases all the participants. The marketers opinions should have a much higher consideration, so long as the brand is to attract customers, and that’s the marketers’ job
As with most strategies, but actually above most of them, branding strategy needs to be consistent and long term lasting to be effective. Therefore, beyond the need for consensus among destination stakeholders, it is necessary that destination executives respect the “branding legacy” of their predecessors and look for consensus in case they see any need for change
Branding, as well as all other marketing aspects, needs to be renewed from time to time, mainly according to the society’s and destination evolution, to motivate existing and new demand, etc. However, some times, destinations need repositioning. This article explains the difference
Destination brands cannot be created artificially out of someone’s imagination. Rather they have to be based on the local reality and the stakeholders opinion’s, also to gain their support in the development of the brand.