This last article of the Tipping Point series summarizes the theory, explaining also the diffusion model to better understand the target audience in every phase of the strategy development
The Tipping Point theory explains how social epidemics happen, unfolding the key factors that make some epidemics succeed, to help as also understand a bit more about the underlying rules of human behavior
Beyond culture change to build collaborative and innovative organizations, it is also necessary to create a culture oriented to engagement and performance. This article provides a few clues on how to make this happen.
As it happens with the collaborative culture, building a culture of innovation requires specific attitudes on the leaders’ side to trigger innovation friendly behaviors on the rest of the organization.
Building a collaborative culture, as in any culture change process, requires appropriate leadership. Collaborative leaders are therefore the first and most important change driver.
One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors