Tag: content marketing

The Marketing Plan 3.0: Establishing a content delivery calendar

Content needs to be delivered with a consistent and predictable frequency, to keep the audience engaged, but without overwhelming them

The Marketing Plan 3.0: Designing purpose driven content

Content marketing is due to make the audience take a specific action, and so it has to be thought since the very beginning, in the strategy conception

The Marketing Plan 3.0: Research on the target audiences

Before crafting the content strategy, it is necessary to research on their habits, preferences and needs to tailor the contents in accordance with their demands

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.