Even if I am always stressing the importance of storytelling as the key marketing strategy for destinations, tourism marketing content needs to go beyond stories, to offer all the information that prospect visitors may need to know when planning their trip, and also during their stay, among other considerations. This article explains all the variables to take into account for an effective content marketing strategy.
Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.
Storytelling marketing is nowadays more necessary than ever, but also more complex, as the content has to be adapted to platforms and devices, and to compete with many other outstanding contents for the attention of the audience
The more marketing goals we have to attain, the more roles we intend the targets to engage in, the more platforms and devices we want to deliver the content through will necessarily require a broader variety of content pieces and formats