Tag: content marketing

Create Great Tourism Marketing Content that Works for your Business

Even if I am always stressing the importance of storytelling as the key marketing strategy for destinations, tourism marketing content needs to go beyond stories, to offer all the information that prospect visitors may need to know when planning their trip, and also during their stay, among other considerations. This article explains all the variables to take into account for an effective content marketing strategy.

Marketing trends for 2019 (II)

In line with the trends of Marketing 3.0, there are some shifts in the marketing practices that all marketers should be aware of. These series of four articles explains them in detail.

Marketing trends for 2019 (I)

In line with the key trends of Marketing 3.0, this year there are some remarkable shifts that all marketers should be aware of. This series of articles explains them in detail.

Multichannel Approach Holds the Keys to Tourism Marketing Success

Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.

The Marketing Plan 3.0: content tactics

Storytelling marketing is nowadays more necessary than ever, but also more complex, as the content has to be adapted to platforms and devices, and to compete with many other outstanding contents for the attention of the audience

The Marketing Plan 3.0: Types of content pieces and formats

The more marketing goals we have to attain, the more roles we intend the targets to engage in, the more platforms and devices we want to deliver the content through will necessarily require a broader variety of content pieces and formats

The Marketing Plan 3.0: General tips for the content strategy

An ambitions content strategy is likely to deal with many platforms, target many markets, deliver through many devices, etc. and this complexity requires thoughtful reflection and advice

The Marketing Plan 3.0: Content marketing phases

Content management is about optimizing the usefulness of the content by following conversation, listening and learning, measuring results and repurposing

The Marketing Plan 3.0: Establishing a content delivery calendar

Content needs to be delivered with a consistent and predictable frequency, to keep the audience engaged, but without overwhelming them

The Marketing Plan 3.0: Designing purpose driven content

Content marketing is due to make the audience take a specific action, and so it has to be thought since the very beginning, in the strategy conception