Tag: collaborative marketing

Building a culture of collaboration: key success factors

One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.

Co-creating experiences in cooperation with Airbnb

Co-branding agreements are usually a good marketing deal, but Airbnb has gone a step forward in partnering with major iconic brands to promote its services