Tag: Collaborative business models

Destination models’ partnership & ownership related variables

The destination ownership structure determines its partnership structure to a certain extent. Many different models may be found in this regard.

The principles and goals of a destination model: coordination

In most cases a destination model encompasses many stakeholders and thus requires a spirit of cooperation between them. That is to be achieved through culture change.

The principles and goals of a destination model: participation

Participation by the destination’s stakeholders is not only necessary to commit them in the destination development, but also to leverage all the collective intelligence necessary to optimize the model design

The destination model as a key factor for competitiveness and sustainability

The destination model is the main strategic framework upon which the tourism development is based. It determines the key variables that define the destination’s identity as eas the key drivers of its growth.

The Marketing Plan 3.0: Managing the stakeholder network

Once the network members are already engaged it’s time to manage their engagement, tailoring the communication flows and the content to the members’ preferences, without overwhelming them

The Marketing Plan 3.0: Engaging local community members, value-driven communities and individuals

Once the key stakeholders are engaged, the local community and the value driven communities are to expand the contributors’ network leveraging the collective intelligence to the utmost

The Marketing Plan 3.0: Engaging partners

Partners are an essential component of collaborative business models, and when we develop a marketing system 3.0 we are actually changing an important part of the destination business model

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.