Building a collaborative culture, as in any culture change process, requires appropriate leadership. Collaborative leaders are therefore the first and most important change driver.
One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors
Collaborative innovation is always a challenge. However, when innovation teams are spread out geographically, virtual collaboration becomes the only solution. This entails a new collaborative approach.
Collaboration and collaborative intelligence are deeply ingrained concepts within Tourism 3.0., but there is a lot to be learnt about how to collaborate effectively and optimize the leveraging of the collective intelligence for the benefit of the organization. The good news is that MIT is researching about it, as explained in this article.