Tag: Co-creation

Decorated Street Festival in Gracia, a living example of Tourism 3.0

This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine

When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment

Making collaboration efficient when face to face is not possible

The practice of co-creation -either for content or product- is essential for the development of destinations 3.0, but face to face co-creation is not likely to be feasible for most of the potential contributors. What about virtual co-creation?

The kind of leadership that is music for our ears

Leadership style is somehow related to the dimension of the team to be led, and also correlated to flexibility and freedom of the team members to develop their creativity. This article illustrates how talented individuals prefer smaller teams with a particular leadership style.

Teaming up with customers & fans to co-innovate

As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.

Co-ideation with employees, a first step for a much needed mindset and culture change

Parallel to outsourced open innovation there is innovation open to all members of the organization, also called co-innovation or co-ideation with employees, to leverage their knowledge about the business and the organisation’s weaknesses and strengths

Co-creating experiences in cooperation with Airbnb

Co-branding agreements are usually a good marketing deal, but Airbnb has gone a step forward in partnering with major iconic brands to promote its services

Cross-destination competitiveness programs: enhancing marketing

Beyond increasing value and reducing efforts, there may be cross destination programs to enhance the entire marketing system

Storytelling training workshops

To leverage the storytelling power of the visitors and other stakeholders, it is convenient to organize storytelling training workshops that provide the key techniques and coach in the skill development