Tag: clustering strategy

Key strategies to address Barcelona’s tourism challenges

Barcelona in one of the many case studies of mature destinations which have to rethink their tourism model to accommodate the new reality, tackle its challenges and ensure the sustainability of the tourism development

Typical challenges in mature destinations (II)

Clustering strategy, along with other specific strategies may address most of the challenges that mature destinations usually have to face.

How cluster development applies to mature destinations

Clustering strategy may apply to mature destinations in many ways: developing new clusters from scratch, reconverting or leveraging existing clusters, re-clustering, or just enhancing the cluster competitiveness

Clustering strategy for mature destinations

Beyond planning and structuring developing destinations, clustering strategy may also be helpful for mature destinations, despite the very different challenges to tackle

Clustering benefits for marketing

Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster

Clustering benefits for profitability and growth

The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments

Cluster based competitive advantages

Considering clusters as tourism destinations, there are many possible sources of cluster based competitive advantages, many of which are up to operators and destination planners.

Types of tourism clusters

When classifying clusters, these may be distinguished according to their origin or according to marketing criteria, such as the type or variety of products offered.