Tag: cluster development

Key strategies to address Barcelona’s tourism challenges

Barcelona in one of the many case studies of mature destinations which have to rethink their tourism model to accommodate the new reality, tackle its challenges and ensure the sustainability of the tourism development

Typical challenges in mature destinations (II)

Clustering strategy, along with other specific strategies may address most of the challenges that mature destinations usually have to face.

How cluster development applies to mature destinations

Clustering strategy may apply to mature destinations in many ways: developing new clusters from scratch, reconverting or leveraging existing clusters, re-clustering, or just enhancing the cluster competitiveness

Clustering strategy for mature destinations

Beyond planning and structuring developing destinations, clustering strategy may also be helpful for mature destinations, despite the very different challenges to tackle

How do Theme Park clusters develop?

Theme Park clusters follow similar strategies and dynamics as that of industrial clusters. They are a special case study to which it is worth paying attention.

Clustering benefits for marketing

Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster

Clustering benefits for profitability and growth

The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments

Clustering benefits for competitiveness

Clustering strategy is not only to leverage natural or cultural heritage, but also to structure the tourism offer more efficiently, hence improving the destination competitiveness

The origins of tourism clusters

The clusters may be created as a result of many different phenomena, though in the case of tourism destinations this is usually the concentration of natural or cultural heritage. However, it is interesting to see how some tourism clusters are created following a story very similar to that of industrial clusters. This is the case of Theme Park clusters.

A theoretical approach to cluster development

Clusters are a key concept to design competitive destinations as to ensure their sustainable development. However, it is necessary to consider many factors to make the clustering strategy work, where cooperation between various agents is crucial.