Tag: cluster development theory

How do Theme Park clusters develop?

Theme Park clusters follow similar strategies and dynamics as that of industrial clusters. They are a special case study to which it is worth paying attention.

Clustering benefits for marketing

Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster

Clustering benefits for sustainability

Clustering strategy has also many benefits for the destination sustainability, mainly due to the optimization of the planning, which in turn optimizes the tourism flows in relation to the resources and their carrying capacity

Types of tourism clusters

When classifying clusters, these may be distinguished according to their origin or according to marketing criteria, such as the type or variety of products offered.