Tag: city branding

Whose Place Brand is it Anyway?

As with most strategies, but actually above most of them, branding strategy needs to be consistent and long term lasting to be effective. Therefore, beyond the need for consensus among destination stakeholders, it is necessary that destination executives respect the “branding legacy” of their predecessors and look for consensus in case they see any need for change

When is the Right Time to Rebrand a City?

Branding, as well as all other marketing aspects, needs to be renewed from time to time, mainly according to the society’s and destination evolution, to motivate existing and new demand, etc. However, some times, destinations need repositioning. This article explains the difference