Tag: change management

The transformational power of storytelling: raising social consciousness

One of the key interesting points about storytelling training for tourism 3.0 is its power for cultural transformation and community building. They are among the key goals of tourism 3.0 development and key success factors at the same time

The transformational power of storytelling: self-discovery, transferring wisdom and healing traumas

Storytelling training may be a life-changing experience itself: its power for self-discovery and healing traumas may well justify a trip to the destination!

The transformational power of storytelling: skill development

Beyond the marketing purposes, storytelling training may have other goals such as healing traumas, raising social awareness, self-discovery, transfer of values and wisdom, etc.

Storytelling training process: identifying the key insights

The storytelling training follows a detailed process, starting by the identification of the key story insights

Types of storytelling training workshops

Beyond training for marketing storytelling, some workshops are also to develop this skill for change leadership or even as a healing therapy

Key success factors of stories for culture change

Stories built to drive culture change need to consider some specific factors to ensure effectiveness, as they are to tackle a more complex challenge

Storytelling as a driver of organizational change

Beyond attracting tourists, storytelling is also a powerful strategy to drive a culture change throughout the destination’s DMO and its stakeholders

The Marketing Plan 3.0: changing values and behaviors

The implementation of a Marketing system 3.0 entails not only developing new strategies and tactics, but also involving a large community of stakeholders, for it is likely to be necessary to change some of their behaviors and attitudes to foster cooperation and adoption of the social media tools