Tag: business strategy

Basque SMEs collaborate to get larger and more global customers

Collaboration is at the core of destinations 3.0. In this blogpost we can learn about many types of business cooperation, to inspire new destination models.

Understanding the forces to design strategy

Either if you are a small player searching for your niche or you are a bigger one willing to make a disruptive move, a sound analysis of the forces is necessary to design a successful strategy

Factors to consider when analyzing the industry profitability

Beyond the 5 Competitive forces analysis, there are other factors to take into account when analyzing the attractiveness of a business sector for the destination

The 5 Competitive forces: Rivalry among competitors

Rivalry among competitors may be based upon price or value differentiation: the second is without any doubt the one that guarantees sustainable profitabilty

The 5 Competitive forces: The threat of substitutes

Substitutes in tourism are all those businesses not belonging to the industry which may satisfy the same needs: other tourism sector’s businesses, collaborative business models such as Airbnb or even video-conference suppliers in the case of business tourism

The 5 Competitive forces: The power of buyers

In the tourism industry’s 5 competitive forces analysis, buyers are not only tourists but also all the marketing operators in between the destination businesses and the final clients

The 5 Competitive forces: The power of suppliers

In the tourism industry, the key suppliers are considered to be the human resources, land owners, the construction sector, utilities and the government as urban planner and license provider

The 5 Competitive forces: the threat of new entrants. Barriers to entry or challenges to compete successfully

Beyond the barriers to start operating a business, there are those to make the business competitive and profitable over the long term: these are essential to ensure the sustainability of the business

The 5 Competitive forces: the threat of new entrants. Initial barriers to entry

When analyzing whether to compete or not in a business sector, there are many issues to analyze. First of all, the barriers to start operating the business

Crafting the business portfolio strategy

Tourism is not just a business: there are an increasing number of tourism sectors that need to be considered individually when deciding what kind of tourism activities have to be developed in the destination