Tag: Business model innovation

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine

When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment

Dinner at my home? It’s 30 Euros

After transport sharing, home accommodation, home dinning is the latest trend in the collaborative tourism

Guides that are not guides

The raise of collaborative platforms is going beyond accommodation or transport sharing, to boost tourism experiences with locals such as sightseeing, dinning in private homes, etc.

The innovation challenge in destinations

Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.

B2B sharing: the next logical step for Sharing Economy?

Consumer to consumer sharing models have disrupted the tourism industry in almost all of its business sectors. Are business to business sharing models the new revolution?

Business ecosystems come of age

As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.

Small local brands: You either collaborate or you’ll be intermediated

As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.

Innovating in a religious center to create life-changing experiences

Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.