Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change
Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.
Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine
When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment
The raise of collaborative platforms is going beyond accommodation or transport sharing, to boost tourism experiences with locals such as sightseeing, dinning in private homes, etc.
Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.
Consumer to consumer sharing models have disrupted the tourism industry in almost all of its business sectors. Are business to business sharing models the new revolution?
As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.
As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.
Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.