Tag: business model development

The Tipping Point’s theory for expanding destinations 3.0 (IV)

This last article of the Tipping Point series summarizes the theory, explaining also the diffusion model to better understand the target audience in every phase of the strategy development

The Tipping Point’s theory for expanding destinations 3.0 (III)

One of the most interesting key factors to generate social epidemics is the power of context. This article explains how our environment may condition our behavior and decision making.

The Tipping Point’s theory for expanding destinations 3.0 (II)

Needless to say that social epidemics is a concept close to that of virality, used for content marketing strategy. That brings us back to the storytelling techniques, which are an essential part of any strategy intending to trigger a social epidemic

The Tipping Point’s theory for expanding destinations 3.0 (I)

The Tipping Point theory explains how social epidemics happen, unfolding the key factors that make some epidemics succeed, to help as also understand a bit more about the underlying rules of human behavior