Tag: branding

Content media strategy in transmedia storytelling

In transmedia storytelling, stories are namely to be delivered through social media and online marketing tools, where 3 types of channels are identified: paid channels, own channels and followers’ channels

New rules for story marketing in the digital era: transmedia storytelling

The new wave technology is enabling a much higher degree of sofistication and interactivity when delivering stories. The new storytelling must embrace all these new tools and technologies and leverage their potential to engage the audience

Principles of story marketing for destinations

Beyond imagination and writing skills, storytelling requires considering some strategy and tactical tips to become effective

How storytelling turns into effective marketing

Storytelling turns to be effective marketing so long as the audience establish an emotional connection with the character. You first have to sell the story, and then the product!

Story innovation framework and guidelines

When drafting new types of story driven experiences in a destination, there are many variables to take into account, given the potential complexity we can envision

Story audience profiles: how does each interact with the stories?

When creating stories to engage our target audience, it is necessary to understand that story enthusiasts are not likely to interact the same way, and so it is convenient to facilitate all types of desired interaction

Future story trends: audience’s future needs and desires

The new wave technology offers us new ways to interact and contribute in the story process. Some trends have been identified on how this interaction could be shaped in the future

Types of stories

When crafting stories, the limits are our imagination, but to start with it is always helpful to have a set of ideas on what type of story we want to tell

The seven stages of a story

As we identify the key success ingredients, we also define the guidelines for a compelling story plot

What makes stories compelling

There are many ingredients to consider when creating a story to make it compelling: realism, plot, characters, suspense, etc. but beyond possible formulas, story crafting is an art!