Key concepts of tourism 3.0: Collaborative business models

Embracing the spirit of stakeholder collaboration, destination business models approaching the vision of tourism 3.0 are to be designed as collaborative models, where entrepreneurship at the base of the pyramid is remarkably encouraged

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.