Responding to Negative Posts on Social Media

Beyond marketing brands, products and services, social media platforms provide “excellent” opportunities to harm the brands’ reputation when a customer is dissatisfied, and even more when their complaints are not properly attended by the company’s customer service. This articles explains some case studies to showcase the threatening importance of social media platforms for companies overlooking customer complaints.

Tourism trends 2020 (VII)

Technological innovations are streamlining processes in nearly all industries, and tourism is not an exception to this trend. The main technologies affecting the tourism industry are explained in this article.

Approaches to Open Innovation (III)

Apart from Challenge Driven Innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.

Approaches to Open Innovation (II)

Apart from Challenge Driven innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.

Approaches to Open Innovation (I)

Apart from Challenge Driven Innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.

Maximize Your Social Media Exposure: A Mini Case Study

Social media marketing may appear to be simple to the eyes of many entrepreneurs, but an optimum and effective social media strategy entails many complexities that need to be well understood. This article features a case study that illustrates on how a social media strategy needs to be designed and executed to attain optimum results.

Tourism trends 2020 (VI)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Open innovation through social media (II)

Beyond the possible outcomes explained in the previous article on the social media approach to Open Innovation, it is necessary to specify how to make it work. This article presents some approaches on how to operate social media for Open Innovation purposes.

Open Iinnovation through social media (I)

Beyond Challenge Driven Innovation, there are many other approaches, such as the social media approach. This article explains the types of outcomes that can be obtained through social media in order to nurture the destination competitiveness.

3 Reasons Why Pinterest is a Good Tool for Destination Marketing

Pinterest is one of the least known social media platforms, and has been little used for marketing destinations. However, this fact is actually an opportunity for destinations to be among the first movers and make a difference. This article explains all the advantages of using Pinterest for destination marketing.