Identifying and attracting key talent for open innovation (II)

The success of the open innovation system is based essentially on the talent of its contributors, and so there has to be a strategy to identify and attract the most appropriate professionals.

Identifying and attracting key talent for open innovation (I)

The success of the open innovation system is based essentially on the talent of its contributors, and so there has to be a strategy to identify and attract the most appropriate professionals.

Tourism marketing with Instagram

Instagram has already become an essential element for marketing many kinds of products and services, and tourism is not an exception.

Collaborative marketing, a key concept to develop Marketing 3.0 for SMEs

Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.

Operation of the Open Innovation system for destinations (II)

This second article tackles the probably most complex challenge of Open Innovation: managing collaborative innovation and, envisioning many formulas on how to orchestrate collaboration between contributors.

Operation of the Open Innovation system for destinations (I)

As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.

8 Ways to Improve Your Travel Website Right Now

Despite the importance of social media and other marketing means, the website keeps on being the main face of the destination in the eyes of most prospect travelers, and so is among the first issues that destination marketers should care about. This article provides key tips to optimize your website to get leads and convert them into clients.

‘Forest Bathing’ Is Great for Your Health. Here’s How to Do It

When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.

Conceptualization and structure of the Open Innovation system for destinations (II)

The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.

Conceptualization and structure of the Open Innovation system for destinations (I)

To make Open Innovation work there needs to be a well-structured framework: the various kinds of outcomes, contributors and approaches may end up demanding a complex structure and operational system.