Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.
This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0
The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.
Destinations focusing its development on the principles of the Tourism 3.0 approach need to be attractive not only for potential visitors but also for potential residents, especially those from the creative class. This article presents some research findings on this issue.
Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.
Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.