When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.
The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.
To make Open Innovation work there needs to be a well-structured framework: the various kinds of outcomes, contributors and approaches may end up demanding a complex structure and operational system.
At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps
As long as executives are not trained to lead innovation and nor deploy Open Innovation, it is necessary to be aware of the most common pitfalls carried out in these cases and plan the Open Innovation system development with this in mind.
As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.
Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.
To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.