Open innovation through social media (II)

Beyond the possible outcomes explained in the previous article on the social media approach to Open Innovation, it is necessary to specify how to make it work. This article presents some approaches on how to operate social media for Open Innovation purposes.

Open Iinnovation through social media (I)

Beyond Challenge Driven Innovation, there are many other approaches, such as the social media approach. This article explains the types of outcomes that can be obtained through social media in order to nurture the destination competitiveness.

3 Reasons Why Pinterest is a Good Tool for Destination Marketing

Pinterest is one of the least known social media platforms, and has been little used for marketing destinations. However, this fact is actually an opportunity for destinations to be among the first movers and make a difference. This article explains all the advantages of using Pinterest for destination marketing.

Tourism trends 2020 (V)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Challenge Driven Innovation

Open Innovation may be carried out in different ways, depending on the goals and the resources which are available. There are two main approaches: Challenge Driven Innovation and social media, although other examples are also presented here.

The art of persuading prospect tourists to visit our destination

Marketing has traditionally been rather focused on unidirectional communication, with little listening beyond marketing research or conversations in the sales meetings. As long as the competition is fiercer than ever, and the market audience is overwhelmed with thousands of marketing messages every day, it is necessary to make this strategy evolve towards a more interactive communication that works on persuasion and tailoring the conversation.

Tourism trends 2020 (IV)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Key concepts and ideas about Open Innovation

Open Innovation encompasses a myriad of different approaches, but is also often confused with other innovation- related terms. Furthermore, there are many specific concepts related to Open Innovation which must be defined precisely in order to properly understand some of the coming explanations.

Generating Sales Leads Through Travel Guides

The online marketing of a DMC (incoming travel agency or similar) can adapt many ideas from other industries to design a sales funnel that gets and engages leads in the smartest possible way, mainly through offering Travel Guides. This article explains what to take into account when integrating Travel Guides within your marketing strategy.

Why is Open Innovation convenient for destinations?

The travel market is becoming increasingly competitive. In order to survive and thrive, destinations need to be continuously improved and be innovative. Open Innovation has proved to be a very successful innovation strategy approach in many industries, and could also be used in the tourism industry.