Category: Third sector and social sustainability

Visions and case studies about third sector issues

Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.

Top tourism trends for 2020 (I)

As it happens in all industries, tourism is changing faster than ever due to social, economic and technological changes. Integrating them within your business strategy turns them into new opportunities to leap forward. This series of articles presents the key trends that will shape the travel industry along this coming year 2020, and probably beyond.

Tourism Services Training for Sustainable Tourism Development

Sustainable tourism is not just about caring for the natural environment, but also about the local population, ensuring that the benefits of the business activity are shared with the locals. This entails training them to develop several skills that are necessary for the tourism development to thrive. This article provides a good synthesis of the various types of training needed.

Destinations with a soul (I)

Ingraining values and a mission related to sustainability in the vision of an organization or a destination is much more than an idealistic purpose. It is a truly visionary venture, so long as the spirit or soul of the organization not only transforms its environment, but also creates conditions for business sustainability and delivers extra value to its clients and stakeholders that pays off in the mid and long term.

The marketing power of doing good

The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

Envisioning Augmented Reality Games in destinations

Augmented reality has a great power to provide life-changing experiences in the field of edutainment and collaborative problem solving, beyond attracting and engaging visitors in a destination. This article provides many insights to understand why and how.

Sustainable Tourism Development: Helping Revive Post-Conflict Destinations

Recovering the economy of a country having suffered a conflict has many challenges, but in the case of tourism there are some specific challenges and opportunities

The Importance of Measuring Tourism Impacts

Destinations 3.0 are triple-bottommed-line models, not only envirnomental and financial indicators are measured, but also social impacts are considered. This article explains some of the key benefits of sustainability monitoring to better understand why it is done.

How Tourism, Conservation, and Local Economies Can Work Together

Tourism 3.0 intends to tackle the challenge of caring for both the local economy and the environmental sustainability, among other issues. This article explains how these two challenges are correlated and how they can both be overcome with an integrated strategy.