Visions and case studies about third sector issues
Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.
As it happens in all industries, tourism is changing faster than ever due to social, economic and technological changes. Integrating them within your business strategy turns them into new opportunities to leap forward. This series of articles presents the key trends that will shape the travel industry along this coming year 2020, and probably beyond.
Sustainable tourism is not just about caring for the natural environment, but also about the local population, ensuring that the benefits of the business activity are shared with the locals. This entails training them to develop several skills that are necessary for the tourism development to thrive. This article provides a good synthesis of the various types of training needed.
The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.
Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.
Augmented reality has a great power to provide life-changing experiences in the field of edutainment and collaborative problem solving, beyond attracting and engaging visitors in a destination. This article provides many insights to understand why and how.
Recovering the economy of a country having suffered a conflict has many challenges, but in the case of tourism there are some specific challenges and opportunities
Destinations 3.0 are triple-bottommed-line models, not only envirnomental and financial indicators are measured, but also social impacts are considered. This article explains some of the key benefits of sustainability monitoring to better understand why it is done.