Category: Strategy planning & execution

Strategy planning and implementation methods

How cluster development applies to mature destinations

Clustering strategy may apply to mature destinations in many ways: developing new clusters from scratch, reconverting or leveraging existing clusters, re-clustering, or just enhancing the cluster competitiveness

Clustering strategy for mature destinations

Beyond planning and structuring developing destinations, clustering strategy may also be helpful for mature destinations, despite the very different challenges to tackle

How do Theme Park clusters develop?

Theme Park clusters follow similar strategies and dynamics as that of industrial clusters. They are a special case study to which it is worth paying attention.

Clustering benefits for marketing

Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster

Clustering benefits for profitability and growth

The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments

Clustering benefits for competitiveness

Clustering strategy is not only to leverage natural or cultural heritage, but also to structure the tourism offer more efficiently, hence improving the destination competitiveness

Cluster based competitive advantages

Considering clusters as tourism destinations, there are many possible sources of cluster based competitive advantages, many of which are up to operators and destination planners.

A theoretical approach to cluster development

Clusters are a key concept to design competitive destinations as to ensure their sustainable development. However, it is necessary to consider many factors to make the clustering strategy work, where cooperation between various agents is crucial.

What is a cluster and why are they created?

Regardless of the destination’s dimension, tourism planning should always consider its cluster structure: to what extent may the destination be split into areas according to distinct natural features or different types of business concentration?

Enforcing strategy execution

Implementing new strategies is likely to require new resources, namely human resources. Further, it may be necessary to refine the strategy to convince and enforce some private stakeholders to cooperate with the destination development