Strategy planning and implementation methods
Clustering strategy may apply to mature destinations in many ways: developing new clusters from scratch, reconverting or leveraging existing clusters, re-clustering, or just enhancing the cluster competitiveness
Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster
The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments
Clusters are a key concept to design competitive destinations as to ensure their sustainable development. However, it is necessary to consider many factors to make the clustering strategy work, where cooperation between various agents is crucial.
Regardless of the destination’s dimension, tourism planning should always consider its cluster structure: to what extent may the destination be split into areas according to distinct natural features or different types of business concentration?
Implementing new strategies is likely to require new resources, namely human resources. Further, it may be necessary to refine the strategy to convince and enforce some private stakeholders to cooperate with the destination development