Strategy planning and implementation methods
The Tipping Point theory explains how social epidemics happen, unfolding the key factors that make some epidemics succeed, to help as also understand a bit more about the underlying rules of human behavior
Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!
Tourism 3.0 sets a reference model for many aspects of the destination’s development, as an ideal to be attained rather in the mid or long term. This article explains the current progress in destination management, in the direction towards Tourism 3.0
In previous posts I have exposed many theoretical literature about sustainable tourism. This one portraits how sustainable development is carried out in a specific case study.
This case study showcases how not only execution but also tourism development planning requires strong contribution and engagement by local stakeholders. Without a good understanding of the local reality, planning is rather unlikely to be successful.
Disney once disrupted the tourism industry with its development of Theme Parks, and many others followed. However Disney best practices in destination development are not only useful for Theme Parks. Traditional destinations have a lot to learn. This article summarizes 10 key lessons on destination development by Disney
The business planning theory is somehow applicable to all sectors. However, when planning a tourism business it is necessary to bear in mind all the specific characteristics of this industry.
Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.