Category: Strategy planning & execution

Strategy planning and implementation methods

The Tipping Point’s theory for expanding destinations 3.0 (I)

The Tipping Point theory explains how social epidemics happen, unfolding the key factors that make some epidemics succeed, to help as also understand a bit more about the underlying rules of human behavior

Creating a Baseline to Measure Your New Marketing Results

Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!

The Evolution of Destination Management

Tourism 3.0 sets a reference model for many aspects of the destination’s development, as an ideal to be attained rather in the mid or long term. This article explains the current progress in destination management, in the direction towards Tourism 3.0

Destination Management Planning Initiative for the Colonial City of Santo Domingo, Dominican Republic

Sustainable management is one of the key principles of Tourism 3.0. This case study showcases how some of these practices are implemented in a destination.

Johnny Cay Regional Park: Strategies for Conservation in the Caribbean

In previous posts I have exposed many theoretical literature about sustainable tourism. This one portraits how sustainable development is carried out in a specific case study.

The World Bank builds country ownership in the National Tourism Strategy of Georgia

This case study showcases how not only execution but also tourism development planning requires strong contribution and engagement by local stakeholders. Without a good understanding of the local reality, planning is rather unlikely to be successful.

Disney “Commandments” = Great Learning for Cities and Downtowns

Disney once disrupted the tourism industry with its development of Theme Parks, and many others followed. However Disney best practices in destination development are not only useful for Theme Parks. Traditional destinations have a lot to learn. This article summarizes 10 key lessons on destination development by Disney

5 Common Mistakes in Business Planning

Destination planning may take know how from many disciplines, but business planning is likely to be always present, at least when it goes micro

Your Road Map to a Great Tourism Business Plan

The business planning theory is somehow applicable to all sectors. However, when planning a tourism business it is necessary to bear in mind all the specific characteristics of this industry.

The innovation challenge in destinations

Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.