Strategy planning and implementation methods
The main goals of market intelligence are not only to find new opportunities, but to monitor the markets attractiveness and provide information about the key factors to succeed in marketing destinations in the outbound markets
There is an interesting set of benefits out of the market intelligence activities, as a key input generator for the destination’s strategic and marketing planning
When crafting the destination marketing plan, there have to be defined the priority targets: in tourism 3.0, these are the creative activists, also called Tourists 3.0. They stand out by being active contributors in story making and storytelling and so are to become the destination’s first brand ambassadors.
Destination Intelligence 3.0 is to be a key player in fostering Tourism 3.0 in destinations at the regional and national level, as long as national destinations have greater infrastructure and budget to carry out market intelligence activities, coordinate and influence local destinations
Destination marketing 3.0 intends to transform the destination’s marketing system towards a more collaborative and innovative approach empowering all stakeholders to become co-creators and brand ambassadors