Category: Strategy planning & execution

Strategy planning and implementation methods

Destination Intelligence 3.0: market research goals

The main goals of market intelligence are not only to find new opportunities, but to monitor the markets attractiveness and provide information about the key factors to succeed in marketing destinations in the outbound markets

Destination Intelligence 3.0: Benefits of capturing intelligence in the outbound markets

There is an interesting set of benefits out of the market intelligence activities, as a key input generator for the destination’s strategic and marketing planning

Destination Marketing 3.0: Targeting tourists 3.0

When crafting the destination marketing plan, there have to be defined the priority targets: in tourism 3.0, these are the creative activists, also called Tourists 3.0. They stand out by being active contributors in story making and storytelling and so are to become the destination’s first brand ambassadors.

Destination Models 3.0: The business model canvas framework

The business model canvas is a strategic management template for depicting the rationale through which a business creates, delivers and captures value. It is a strategy blueprint with elements describing a business’ value proposition, infrastructure, customers, and finances to assist business leaders in aligning their activities by illustrating potential trade-offs.

Destination Intelligence 3.0: Approaching tourism 3.0 from the regional level

Destination Intelligence 3.0 is to be a key player in fostering Tourism 3.0 in destinations at the regional and national level, as long as national destinations have greater infrastructure and budget to carry out market intelligence activities, coordinate and influence local destinations

Destination Marketing 3.0: Mission, Vision and goals

In Marketing 3.0 the mission is the main purpose of the destination development. This is to be defined by listening and understanding the needs, concerns and aspirations of all stakeholders, starting by the local community leaders but without disregarding other potential stakeholders such as the communities of creative activists, who are to become the destination’s best brand ambassadors

Transforming mission driven destinations’ marketing system

Destination marketing 3.0 intends to transform the destination’s marketing system towards a more collaborative and innovative approach empowering all stakeholders to become co-creators and brand ambassadors

Approaching tourism 3.0: Destination models 3.0

Destination models 3.0 entail full transformation of the destination regarding the whole business model. Its complexity stays mostly on the integration of existing businesses in a collaborative platform