Category: Strategy planning & execution

Strategy planning and implementation methods

How to Develop an Effective Tourism Strategy for your Destination

As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.

Open Innovation development strategy for destinations (II)

Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.

Open Innovation development strategy for destinations (I)

To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.

From customer acquisition to customer recommendation marketing

Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.

Marketing trends for 2019 (I)

In line with the key trends of Marketing 3.0, this year there are some remarkable shifts that all marketers should be aware of. This series of articles explains them in detail.

Multichannel Approach Holds the Keys to Tourism Marketing Success

Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.

Destination Branding is a Marathon Not a Sprint

The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.

Competitive strategy development

Developing an effective strategy for complex and competitive environment requires not only vision and business know-how, but also the capacity to fully understand how your competitors are likely to react to your strategy. This article explains how to gain this understanding.

7 Components of a Great Integrated Marketing Program

Marketing is nowadays more complex than ever, and so designing a comprehensive strategy that encompasses all possible communication channels and stakeholders requires deep know-how and expertise. This article synthesizes the key success factors to make it happen.

The Tipping Point’s theory for expanding destinations 3.0 (IV)

This last article of the Tipping Point series summarizes the theory, explaining also the diffusion model to better understand the target audience in every phase of the strategy development