Strategy planning and implementation methods
As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.
Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.
To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.
Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.
Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.
The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.
Developing an effective strategy for complex and competitive environment requires not only vision and business know-how, but also the capacity to fully understand how your competitors are likely to react to your strategy. This article explains how to gain this understanding.
Marketing is nowadays more complex than ever, and so designing a comprehensive strategy that encompasses all possible communication channels and stakeholders requires deep know-how and expertise. This article synthesizes the key success factors to make it happen.
This last article of the Tipping Point series summarizes the theory, explaining also the diffusion model to better understand the target audience in every phase of the strategy development