Strategy planning and implementation methods
Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.
At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps
As long as executives are not trained to lead innovation and nor deploy Open Innovation, it is necessary to be aware of the most common pitfalls carried out in these cases and plan the Open Innovation system development with this in mind.
As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.
Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.
To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.
Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.
Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.
The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.