Category: Strategy

Strategy planning, strategy execution and business model design focused on collaborative modelling

The Tipping Point’s theory for expanding destinations 3.0 (II)

Needless to say that social epidemics is a concept close to that of virality, used for content marketing strategy. That brings us back to the storytelling techniques, which are an essential part of any strategy intending to trigger a social epidemic

Brand Planning Should be the CEO’s Baby

Brand development goes far beyond the marketing planning and management. It has to be embedded in the CEO’s leadership role to ensure the brand’s success

The Tipping Point’s theory for expanding destinations 3.0 (I)

The Tipping Point theory explains how social epidemics happen, unfolding the key factors that make some epidemics succeed, to help as also understand a bit more about the underlying rules of human behavior

Fostering engagement and high performance

Beyond culture change to build collaborative and innovative organizations, it is also necessary to create a culture oriented to engagement and performance. This article provides a few clues on how to make this happen.

How collaborative leaders manage to build a collaborative culture

Building a collaborative culture, as in any culture change process, requires appropriate leadership. Collaborative leaders are therefore the first and most important change driver.

Building a culture of collaboration: key success factors

One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors

Developing internal leadership talent

Destinations 3.0 rely on the community’s human resources for their development. Therefore it is necessary to train and develop the local talent’s leadership skills, among others.

Key Takeaways from #SoMeT13US, the Social Media Tourism Symposium

Marketing is evolving faster than ever in all sectors, and tourism is not an exception. This article explains some key marketing trends affecting tourism

Welcome to the Experience Economy

As explained in many articles about storytelling, marketing is about building relationships with people, and so the deeper is the relationship the more loyal is likely to be the customer. This article explains how brand experiences are the key to effective marketing

Creating a Baseline to Measure Your New Marketing Results

Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!