Strategy planning, strategy execution and business model design focused on collaborative modelling
The Tipping Point theory explains how social epidemics happen, unfolding the key factors that make some epidemics succeed, to help as also understand a bit more about the underlying rules of human behavior
Beyond culture change to build collaborative and innovative organizations, it is also necessary to create a culture oriented to engagement and performance. This article provides a few clues on how to make this happen.
Building a collaborative culture, as in any culture change process, requires appropriate leadership. Collaborative leaders are therefore the first and most important change driver.
One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors
As explained in many articles about storytelling, marketing is about building relationships with people, and so the deeper is the relationship the more loyal is likely to be the customer. This article explains how brand experiences are the key to effective marketing
Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!