Category: Strategy

Strategy planning, strategy execution and business model design focused on collaborative modelling

Collaborative marketing, a key concept to develop Marketing 3.0 for SMEs

Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.

Operation of the Open Innovation system for destinations (II)

This second article tackles the probably most complex challenge of Open Innovation: managing collaborative innovation and, envisioning many formulas on how to orchestrate collaboration between contributors.

Operation of the Open Innovation system for destinations (I)

As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.

Conceptualization and structure of the Open Innovation system for destinations (II)

The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.

LinkedIn: A MUST for Your Travel Business

Despite being created for profession networking purposes, linkedin offers many advantages that make it an interesting platform to market a destination or related businesses. This article explains these advantages and how to get the best from linkedin as a platform for marketing destinations and travel businesses.

How to implement Tourism 3.0 in medium and small businesses in 10 steps

At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps

Key strategy mistakes to avoid when deploying Open Innovation

As long as executives are not trained to lead innovation and nor deploy Open Innovation, it is necessary to be aware of the most common pitfalls carried out in these cases and plan the Open Innovation system development with this in mind.

How to Develop an Effective Tourism Strategy for your Destination

As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.

Open Innovation development strategy for destinations (II)

Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.

Open Innovation development strategy for destinations (I)

To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.