Open innovation and crowdsourcing are in the spotlight due to its impact on the technology based industries. However, they are also applicable to many other fields, even the public governance, as the White House was doing under Barack Obama’s presidency.
Collaborative innovation is not only about co-creation between private stakeholders, but also a concept to be applied to the public sector in terms of public&private partnership. This is actually what the Government of Singapore is doing
The increasing complexity of the challenges in the various industries nowadays sets new threats and opportunities. Managing complexity in the appropriate way may become a source of competitive advantage. BCG sets the key rules to make it happen
The financial crisis has accelerated a mindset shift in both public and private sector leaders, in accordance with the aforementioned trend of integrating a mission to tackle social issues within the corporate strategies
As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.
The collaborative economy has been flourishing in the tourism industry through many well known platforms such as Airbnb or Uber, but Trip4real reaches the core of the industry by developing a platform where locals market their experiences to the travellers, just as explained in the destination models 3.0
As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.
In building collaborative business models and promoting collaborative innovation initiatives, there are certain rules that should not be disregarded