Category: Collaborative business models

Case studies and visions on how to shape collaborative models and partnerships, envisioning its benefits

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

Destinations with a soul (I)

Ingraining values and a mission related to sustainability in the vision of an organization or a destination is much more than an idealistic purpose. It is a truly visionary venture, so long as the spirit or soul of the organization not only transforms its environment, but also creates conditions for business sustainability and delivers extra value to its clients and stakeholders that pays off in the mid and long term.

How collaborative leaders manage to build a collaborative culture

Building a collaborative culture, as in any culture change process, requires appropriate leadership. Collaborative leaders are therefore the first and most important change driver.

Building a culture of collaboration: key success factors

One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors

Collaborative tourism: is it an original business model?

A lot has been written about the new sharing economy business models, also labelled as collaborative tourism models. However, despite some innovative aspects of the models, it is interesting to reflect about all the building blocks of the models, so to see to what extent are these models really innovative

Why Do We Need Public–Private Partnerships in Sustainable Tourism?

Tourism development can barely ever be carried out by the private sector itself: from the service facilities to the destination marketing, governments have a key role in its development. Shaping collaborative models between private and public sector is therefore essential for the destination’s success.

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.

For Smart Cities, to collaborate is the smartest thing to do

As long as we learn about Smart city development we also manage to shape Smart destination development, so long as they can share most of their principles. One of them is collaboration.

It Takes a Culture of Collaboration to Deliver a Place Brand

So long as the destination brand promise is delivered through each of its service business and local population, a successful brand delivery requires not only convincing all local stakeholders to buy in but also to make them collaborate

Voluntourism, beyond responsible tourism

Beyond the practices related to responsible tourism, a new wave of tourism is appearing, in which the visitor has an active role in addressing the destination’s social or environmental challenges