Trends, ideas and case studies on tourism marketing
Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.
The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.
Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.
Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.
When it comes to find examples of life-changing experiences and storytelling in tourism destinations, there’s no other benchmark like the Santiago Way. This ancient pilgrimage route has been inspiring experiences and stories for centuries!
As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.
Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings