Trends, ideas and case studies on tourism marketing
Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the co-creation of experiences.
Travel Apps are booming along the latest years, also for marketing destinations. But obviously just a few of them can consider themselves successful. This article explains the key to developing Apps that truly stand out and succeed in such a competitive and dynamic market.
Beyond the storytelling tips that have been provided in many articles and White Papers, there are many issues that should be taken into account when marketing destinations, and most importantly in marketing campaigns that attempt to catch the audience attention with a few words or sentences. This article provides many tips to make your marketing content really compelling and attractive to the target audience.
Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.
Despite the importance of social media and other marketing means, the website keeps on being the main face of the destination in the eyes of most prospect travelers, and so is among the first issues that destination marketers should care about. This article provides key tips to optimize your website to get leads and convert them into clients.
At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps