Marketing is not only about satisfying the clients’ needs, it is essentially about connecting the business with the market, with people, and stories are the best way to establish such connection
Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories
Transmedia is the latest strategy to optimize the storytelling effectiveness, which consists on combining various media to deliver the story, further leveraging the strengths of each media platform. Measuring success is more complex, but this article provides some clues.
Storytelling has proved to be the most effective marketing strategy to attract and engage costumers. The digital era is now reviving it adapting the core concepts to the new technological environment.