Category: storytelling

What Makes a Good Story (From 6 Masters of the Craft)

Marketing is not only about satisfying the clients’ needs, it is essentially about connecting the business with the market, with people, and stories are the best way to establish such connection

Small Town Tourism and Transmedia Storytelling

A lot has been already explained about Transmedia Storytelling, but nothing better than a case study that illustrates how this works for destinations

3 Transmedia Tactics for Creating Compelling Audience Experiences

Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories

Why Storytelling is So Important to Marketing

A lot has already been said about storytelling, but this article brings in some interesting insights, especially those concerning transmedia storytelling

How to measure transmedia experiences

Transmedia is the latest strategy to optimize the storytelling effectiveness, which consists on combining various media to deliver the story, further leveraging the strengths of each media platform. Measuring success is more complex, but this article provides some clues.

Storytelling: What Makes a Good Story?

Storytelling has proved to be the most effective marketing strategy to attract and engage costumers. The digital era is now reviving it adapting the core concepts to the new technological environment.