As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.
Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings
Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals
Storytelling is in the core of new marketing, and transmedia storytelling is the latest and most advanced way to tell stories. Is therefore transmedia storytelling the new and most advanced marketing system?
Digital technologies have leveraged the power of storytelling to the utmost. After having extensively talked about Transmedia Storytelling, here comes a new approach on how to combine digital technology for storytelling
Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business