Marketing trends in all sectors, with focus on storytelling and viral marketing
Tourism marketing turns out to become more and more complex as time goes by. This article explains why the multichannel approach is necessary to get a spot in the prospect customer’s top of mind through the appropriate content delivery strategy.
This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0
The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.
Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.
Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.