Category: Marketing 3.0

Marketing trends in all sectors, with focus on storytelling and viral marketing

Key concepts of tourism 3.0: Co-creation

As a result of the culture of collaboration and the empowerment of all stakeholders in contributing to the product development and elaboration of marketing contents, co-creation is at the heart of Marketing 3.0

Key concepts of tourism 3.0: Tourists 3.0, the creative society

The key tourists to be targeted are those know as the creative society: they are concerned about the impact of the tourism activity on the environment and the local communities, are driven by the aim for contribution to make the world a better place and for spiritual fulfillment above other motivations; further, they behave like creative activists and brand ambassadors for those businesses addressing their concerns

Key concepts of tourism 3.0: Human spirit driven mission

In Tourism 3.0, the mission accomplishment is at the core of the destination’s value proposition, addressing issues and concerns that appeal to the tourist’s human spirit

Key concepts of tourism 3.0: Collaborative business models

Embracing the spirit of stakeholder collaboration, destination business models approaching the vision of tourism 3.0 are to be designed as collaborative models, where entrepreneurship at the base of the pyramid is remarkably encouraged

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.