Category: Marketing 3.0

Marketing trends in all sectors, with focus on storytelling and viral marketing

Destination Marketing 3.0: Co-creation workshops

An interesting activity both to promote contribution and to educate people on creating in collaboration are the Co-creation workshops

Destination Marketing 3.0: Content creation contests

One of the activities to foster contribution to the content marketing system may be the content marketing contests, as a special event to generate publicity about the chance to contribute to the destination’s mission accomplishment, among other possible motivations such as social reputation

Destination Marketing 3.0: Storytelling training

In order to foster contribution in the content marketing system, it is essential to train potential contributors in how to craft stories and storytelling. There are special techniques to do so.

Destination Models 3.0: Revenue streams

In Tourism 3.0, revenue streams are a result of the customer engagement in the mission accomplishment. Depending on every business model, there could be several kinds of revenue streams

Destination Marketing 3.0: Internal marketing strategy

To engage and commit stakeholders with the mission accomplishment, there has to be an Internal Marketing Plan to communicate the vision, mission and values to all the targeted stakeholders. Beyond communicating to arise interest, commitment is achieved through preaching by behaving according to the stated values.

Destination Marketing 3.0: partnering for the common good

In the first development phase of the destination, it is essential to search for partners sharing the values, vision and commitment with the mission to leverage their strengths to the advantage of the destination. There are many different partner profiles to be targeted.

Destination Marketing 3.0: designing life-changing experiences

Designing life-changing experiences is not an easy challenge. It entails following a thorough process hereby explained

Destination Marketing 3.0: Product development through co-creation

In Destination marketing 3.0, product development is carried out through co-creation processes, where co-creators participate motivated by the aim of contribution to the mission accomplisment

Destination Models 3.0: Key activities & management (II)

Other key activities to consider are the strategic planning, implementation and monitoring; marketing; human resources training, etc.

Destination Models 3.0: Key activities & management (I)

Destination models 3.0 are complex in nature, and so it is the system of activities that need to be coordinated and managed to sustain its competitive advantage and make the destination model develop up to the utmost of its potential. The open innovation system is the central activity that nurtures and sustains the competitive advantage of the business model, from which many kinds of outcomes are expected.