Marketing trends in all sectors, with focus on storytelling and viral marketing
One of the activities to foster contribution to the content marketing system may be the content marketing contests, as a special event to generate publicity about the chance to contribute to the destination’s mission accomplishment, among other possible motivations such as social reputation
In order to foster contribution in the content marketing system, it is essential to train potential contributors in how to craft stories and storytelling. There are special techniques to do so.
In Tourism 3.0, revenue streams are a result of the customer engagement in the mission accomplishment. Depending on every business model, there could be several kinds of revenue streams
In Destination marketing 3.0, product development is carried out through co-creation processes, where co-creators participate motivated by the aim of contribution to the mission accomplisment
Destination models 3.0 are complex in nature, and so it is the system of activities that need to be coordinated and managed to sustain its competitive advantage and make the destination model develop up to the utmost of its potential. The open innovation system is the central activity that nurtures and sustains the competitive advantage of the business model, from which many kinds of outcomes are expected.