Category: Marketing 3.0

Marketing trends in all sectors, with focus on storytelling and viral marketing

Designing and developing a network of innovators (III)

Beyond attracting all kinds of contributors, there have to be some strategic guidelines to foster engagement and stimulate contribution on an ongoing basis. This article provides some guidelines for this purpose.

Designing and developing a network of innovators (II)

Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.

Designing and developing a network of innovators (I)

Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.

5-Step SEO Checklist for Tourism Marketing

SEO marketing is nowadays essential for most businesses, if not all of them. This article explains some specific tips to craft a successful SEO strategy for tourism businesses and destinations.

Tourism marketing with Instagram

Instagram has already become an essential element for marketing many kinds of products and services, and tourism is not an exception.

Collaborative marketing, a key concept to develop Marketing 3.0 for SMEs

Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.

Operation of the Open Innovation system for destinations (II)

This second article tackles the probably most complex challenge of Open Innovation: managing collaborative innovation and, envisioning many formulas on how to orchestrate collaboration between contributors.

Operation of the Open Innovation system for destinations (I)

As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.

8 Ways to Improve Your Travel Website Right Now

Despite the importance of social media and other marketing means, the website keeps on being the main face of the destination in the eyes of most prospect travelers, and so is among the first issues that destination marketers should care about. This article provides key tips to optimize your website to get leads and convert them into clients.

‘Forest Bathing’ Is Great for Your Health. Here’s How to Do It

When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.