Category: Marketing 3.0

Marketing trends in all sectors, with focus on storytelling and viral marketing

Open Iinnovation through social media (I)

Beyond Challenge Driven Innovation, there are many other approaches, such as the social media approach. This article explains the types of outcomes that can be obtained through social media in order to nurture the destination competitiveness.

3 Reasons Why Pinterest is a Good Tool for Destination Marketing

Pinterest is one of the least known social media platforms, and has been little used for marketing destinations. However, this fact is actually an opportunity for destinations to be among the first movers and make a difference. This article explains all the advantages of using Pinterest for destination marketing.

Challenge Driven Innovation

Open Innovation may be carried out in different ways, depending on the goals and the resources which are available. There are two main approaches: Challenge Driven Innovation and social media, although other examples are also presented here.

The art of persuading prospect tourists to visit our destination

Marketing has traditionally been rather focused on unidirectional communication, with little listening beyond marketing research or conversations in the sales meetings. As long as the competition is fiercer than ever, and the market audience is overwhelmed with thousands of marketing messages every day, it is necessary to make this strategy evolve towards a more interactive communication that works on persuasion and tailoring the conversation.

Key concepts and ideas about Open Innovation

Open Innovation encompasses a myriad of different approaches, but is also often confused with other innovation- related terms. Furthermore, there are many specific concepts related to Open Innovation which must be defined precisely in order to properly understand some of the coming explanations.

Generating Sales Leads Through Travel Guides

The online marketing of a DMC (incoming travel agency or similar) can adapt many ideas from other industries to design a sales funnel that gets and engages leads in the smartest possible way, mainly through offering Travel Guides. This article explains what to take into account when integrating Travel Guides within your marketing strategy.

Why is Open Innovation convenient for destinations?

The travel market is becoming increasingly competitive. In order to survive and thrive, destinations need to be continuously improved and be innovative. Open Innovation has proved to be a very successful innovation strategy approach in many industries, and could also be used in the tourism industry.

Create Great Tourism Marketing Content that Works for your Business

Even if I am always stressing the importance of storytelling as the key marketing strategy for destinations, tourism marketing content needs to go beyond stories, to offer all the information that prospect visitors may need to know when planning their trip, and also during their stay, among other considerations. This article explains all the variables to take into account for an effective content marketing strategy.

Tourism trends 2020 (II)

The will for living experiences nowadays is going far beyond than ever before. Travelers not only want to discover new places, relax or have fun, but also want to learn new skills and develop themselves personally and even professionally in some cases. This article synthesizes what transformative experiences are about.

Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.